Bud Light Seltzer, which was released in mid-January, is the "largest and most successful innovation" in Bud Light's 38-year-history, the company's VP of Marketing Andy Goeler told CNN Business. In less than a month after hitting the market, it became one of the country's top-selling hard seltzer beverages.
Now Anheuser-Busch InBev (BUD) is launching a "remix variety pack" with new flavors and DJ Khaled as its spokesperson. The 12-pack of 12-ounce cans will include the new cranberry, grapefruit and pineapple flavors, as well as the fan-favorite strawberry flavor. Previously released flavors include black cherry, strawberry, lemon line and mango.
The seltzers have an alcohol content of 5% and they are 100 calories each.
The hard seltzer category is growing at a fast pace, and Anheuser-Busch holds a big spot in the market. According to IRI data, the company had a 13.9% share of the seltzer market this year through the week ending August 16.
In May, the company launched Social Club Seltzer, a premium seltzer with cocktail flavors, like an Old Fashioned. Anheuser-Busch also sells Natural Light Seltzer and Bon & Viv seltzer.
At the beginning of 2018, just 10 hard seltzer brands were on the market, according to a Nielsen report. That number rose to 26 brands by early 2019. "More than 65 brands are now fighting for consumers' attention and purchase," according to Nielsen.
August 26, 2020 at 08:00PM
https://www.cnn.com/2020/08/26/business/bud-light-new-seltzer-flavors/index.html
Bud Light just launched three new hard seltzer flavors - CNN
https://news.google.com/search?q=hard&hl=en-US&gl=US&ceid=US:en
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