Quote of the week
“We probably need to retire the idea that [microaggressions] are micro. By calling it micro, it makes it seem like the impact is not that large.”—Kai D. Wright, an author, media executive and lecturer at Columbia University, this week during Ad Age's inaugural Town Hall on Addressing Racism In Advertising. Check out five key takeaways from the event here.
Retail vulchers
T.J. Maxx and Marshalls could gain from the demise of Stein Mart, which is closing stores amid a bankruptcy filing. Retail intelligence provider Placer.ai reports that 53 percent of Stein Mart shoppers also visit T.J. Maxx and 44 percent shop at Marshalls. Both are owned by TJX Companies.
Number of the week
15: The number of National Football League stadiums where PepsiCo holds pouring rights, according to Beverage-Digest. Teams are planning for limited or no attendance at all this season, meaning a lot fewer Pepsis sold. Coca-Cola has almost as much to lose—the company controls pouring rights at 14 NFL stadiums.
Seltzer madness
Anheuser-Busch InBev plans to dedicate some of its NFL marketing to Bud Light Platinum Seltzer, a forthcoming line extension, reports Beer Business Daily. Checking in at 8 percent ABV, it follows the launch earlier this year of Bud Light Seltzer, which checks in at a milder 5 percent ABV.
There are so many new seltzer brands hitting the market—including one coming soon from Coca-Cola-owned Topo Chico—it’s hard to keep track. Here are three recent ones that caught our eye:
The Link LonkAugust 22, 2020 at 05:44AM
https://adage.com/article/cmo-strategy/trending-nestles-fishless-vuna-and-pumpkin-spice-hard-seltzer/2275541
Trending: Nestlé's fishless 'Vuna' and a pumpkin spice hard seltzer - AdAge.com
https://news.google.com/search?q=hard&hl=en-US&gl=US&ceid=US:en
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