Topo Chico Hard Seltzer - launched in Latin America in September and due to hit the US at the start of next year - will launch next month in Austria, Great Britain, Northern Ireland, Greece, the Republic of Ireland and Ukraine.
'We are tremendously excited about the possibilities for this brand'
Coca-Cola has taken Topo Chico – a Mexican premium sparkling mineral water brand it acquired in 2017 – and expanded it into the booming hard seltzer category. Following the Latin American hard seltzer launch, it had already announced an early 2021 launch in the US: now, Coca-Cola has announced Europe's Topo Chico Hard Seltzer launch will leapfrog ahead of the US with its debut next month.
In Europe, the 4.7% ABV hard seltzer brand will be available in 330ml sleek aluminium cans in three flavors: Tangy Lemon Lime, Tropical Mango and Cherry Acai. Each flavor is gluten-free, has 96 calories and two grams of sugar.
Walter Susini, Senior Vice President, Marketing, The Coca-Cola Company, said: “We are tremendously excited about this launch and the possibilities for this brand. We are confident that we have a fantastic product in Topo Chico Hard Seltzer in an exciting and dynamic new category. The hard seltzer category is most developed in the US, where it has grown exponentially in the past few years.
“With the strength of our system behind it, we believe Topo Chico Hard Seltzer will flourish and more importantly, offer the consumer something new and delicious.”
Topo Chico Hard Seltzer will be distributed in Europe by Coca-Cola’s bottling partners: Coca-Cola European Partners and Coca-Cola HBC.
The Link LonkOctober 27, 2020 at 07:02PM
https://www.beveragedaily.com/Article/2020/10/27/Coca-Cola-to-launch-Topo-Chico-Hard-Seltzer-in-Europe-next-month
Coca-Cola to launch Topo Chico Hard Seltzer in Europe next month - BeverageDaily.com
https://news.google.com/search?q=hard&hl=en-US&gl=US&ceid=US:en
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