Easy to Do, Hard to Do Well, Podcasts Can Be Law Firms' Message Differentiators | The American Lawyer - The American Lawyer

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During the pandemic, law firms have taken a variety of steps to stay in touch with and relevant to their clients. Informative webinars, email blasts with COVID-19 updates, white papers on federal assistance programs and as many Zoom calls as possible have made information, well, a commodity. And as with any commodity, you need to find a differentiator if you want to stand out in the market. Apparently no medium is as differentiated as a podcast. 

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December 09, 2020 at 07:15AM
https://www.law.com/americanlawyer/2020/12/08/easy-to-do-hard-to-do-well-podcasts-can-be-law-firms-message-differentiators/

Easy to Do, Hard to Do Well, Podcasts Can Be Law Firms' Message Differentiators | The American Lawyer - The American Lawyer

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