Why Was 2020 So *Hard*? - Refinery29

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Personally, alcohol has played a big role in my year. Yes, I taste and write about alcohol for a living, but it also brought me a kind of joy I desperately needed. Besides marrying my wife over Zoom, discovering Troop's Bourbon Smash (which is arguably the best canned cocktail in the world, imho) was the highlight of my year. It brought a smile to my face in the same way discovering a new restaurant might have in previous years. When there was nowhere to go but our kitchens and our living rooms, innovation in the alcohol space felt refreshing. This year also brought a new range to ready-to-drink (RTD) alcohol. On one end, there are the craft cans, like Troop, Onda, Cutwater Spirits, and Fick's, and on the other hand, there's peppermint pattie Bud Light seltzer, Truly Extra Hard, and the very smashable Loverboy hard tea. Somewhere jumbled in the middle is the infusion of alcohol in every drink imaginable, coconut water (Crook & Marker) to pressed juice (Pulp Culture) to spiked still water (NOCA, and yes this is just uncarbonated hard seltzer). 

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December 30, 2020 at 09:00PM
https://www.refinery29.com/en-us/2020/12/10245160/hard-seltzer-drink-trend-2020

Why Was 2020 So *Hard*? - Refinery29

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