CHICAGO, June 2, 2021 /PRNewswire/ -- Some of the biggest celebrations in life have deep cisgender undertones — whether it's the traditional ways of recognizing marriage or the announcement of a baby, these moments confine the rest of society. In honor of Pride Month, Vizzy Hard Seltzer is honoring the transgender and nonbinary communities with the unveiling of the Vizzy Live Proudly Registry, an online gift registry where people can create a wish list of items for their allies and friends to purchase on their behalf.
Starting today, people can access the registry at www.VizzyLiveProudlyRegistry.com to create and share a wish list with items from renowned trans- and queer-owned businesses. To further support the community, Vizzy is committing $25,000 to the National Center for Transgender Equality (NCTE), an organization that advocates to change policies and society to increase understanding and acceptance of transgender people.
To build the registry, Vizzy partnered with four trans- and queer-owned businesses to develop a curated set of items, including chest binders for trans people by trans people from gc2b, Pride streetwear from FLAVNT, cosmetics for all gender expressions from We Are Fluide, and gender-neutral clothing from A Tribe Called Queer. Vizzy will also randomly select 50 participants who follow the link to enter the sweepstakes and award them $500 toward the purchase of items on their registry.*
"The Vizzy Live Proudly Registry was built specifically to support trans and nonbinary communities. Our hope is that this registry makes it easier for everyone to show love and support to the people in their lives," said Elizabeth Hitch, marketing director for Vizzy Hard Seltzer. "Join Vizzy in honoring all gender identities, supporting trans- and queer-owned businesses, and donating to organizations such as the National Center for Transgender Equality."
As a brand with inclusivity at its heart, Vizzy is committed to consistently showing up for the LGBTQ+ community. The brand donated $1 million to the Human Rights Campaign last year, which supports the organization's work to end discrimination against all LGBTQ+ people.
Vizzy will also be celebrating Pride Month by releasing special Pride Packs available nationwide. The brand partnered with Soulsight, a creative design and brand strategy firm based in Chicago, to develop impactful packaging and an identity for the Vizzy Pride launch. The Pride Pack comes in a dedicated 12-pack of Vizzy's new Papaya Passionfruit flavor. Each 12-ounce can contains 100 calories and checks in at 5% alcohol by volume.
Can't get enough antioxidant vitamin C? Go to vizzyhardseltzer.com for more information and to find Vizzy near you. Also, you should probably follow us on Instagram and Facebook @vizzyhardseltzer and on Twitter @vizzyseltzer, and sign up for our mailing list at vizzyhardseltzer.com/subscribe.
*NO PURCHASE NECESSARY. Sweepstakes begins at or about 12:00 p.m. CT on 6/1/21 and ends at 11:59:59 p.m. CT on 6/30/21. Open only to legal residents of the 50 US/DC who are 21 years of age or older. Click Here for Official Rules, including how to enter, odds, prize details and restrictions. Void where prohibited. Msg&data rates may apply.
About Molson Coors Beverage Company
For over two centuries Molson Coors has been brewing beverages that unite people for all of life's moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Saint Archer Gold, Leinenkugel's Summer Shandy, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with sparkling cocktails, canned wine, kombucha, cider and more.
Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). The company's commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.
SOURCE Vizzy Hard Seltzer
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June 02, 2021 at 07:00PM
https://www.prnewswire.com/news-releases/vizzy-hard-seltzer-celebrates-trans-and-nonbinary-people-with-vizzy-live-proudly-registry-for-pride-month-301303727.html
Vizzy Hard Seltzer Celebrates Trans And Nonbinary People With 'Vizzy Live Proudly Registry' For Pride Month - PRNewswire
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