PepsiCo lit up the internet six months ago when it announced that alcohol-fueled Hard Mountain Dew was in the works, with fans clamoring for a version of the drink they had been DIY-ing for years and critics likening it to the fall of civilization.
February 22, 2022 at 08:45PM
https://www.adweek.com/brand-marketing/with-hard-mountain-dew-launch-pepsico-beats-coke-to-the-spiked-punch/
With Hard Mountain Dew Launch, PepsiCo Beats Coke to the (Spiked) Punch - Adweek
https://news.google.com/search?q=hard&hl=en-US&gl=US&ceid=US:en
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