"Hard Knocks," HBO's popular deep dive into an NFL team's training camp, is coming to Detroit this year. In Dan Campbell's sophomore season, the Lions are trying to build off a 3-13-1 record that saw some moments of grit amid a lot of low points in the year.
Detroit, however, has become a preseason darling of sorts. Dan Campbell has raked in bets for Coach of the Year, and they're getting a baffling amount of traction in people thinking they'll go as far as wresting the NFC North from the dominant Packers, who are absent Davante Adams.
In other words, hype is high in the Motor City — and it's only going to get higher after the Lions get the "Hard Knocks" bump.
A trailer for the popular show came out on Saturday on NFL.com. It's the stock-standard fare, with Campbell talking over b-roll of training moments and locations in the city, including the Motown Museum and the giant Joe Louis fist.
You can see the full trailer here.
MORE: Aaron Rodgers trolls Davante Adams with 'Hall of Famer' jab, talks up Allen Lazard
When does 'Hard Knocks' premiere?
"Hard Knocks" for the Lions will premiere on Tuesday, Aug. 9 on HBO at 10 p.m. ET. There will also be in-season episodes following the Arizona Cardinals in November, which should be interesting after Kyler Murray's recent extension.
- Date: Tuesday, Aug. 9
- Time: 10 p.m. ET
- Channel: HBO
- Stream: HBO Max (After initial airing)
The Lions enter this season with surprisingly high aspirations, given they're not a completely new-look team from last year. But Campbell's swagger is infectious; in the trailer, he says the Lions will be a "terror" in the NFL this season. While standard coach speak, Lions fans will be happy to hear his confidence.
How to watch 'Hard Knocks'
HBO is, of course, a premium service, which means watching it via regular cable isn't an option. HBO is $14.99 a month, and acts as an add-on to your current television package.
HBO Max, meanwhile, is $9.99 a month and grants on-demand access to shows and movies. "Hard Knocks" will go live on HBO Max directly after the episode ends (circa 11 p.m. ET).
HBO Max is available on various streaming platforms, including Roku, Playstation, Xbox, Amazon Fire TV, Android TV, Apple TV, and various Smart TVs.
Find a comprehensive list here.
MORE: Michael Thomas injury update
Potential 'Hard Knocks' storylines
The Lions are coming off a 3-13-1 season in Campbell's first year, so the biggest storyline is how this team improved. New additions Jameson Williams and D.J. Chark are hoping to provide a spark for Jared Goff, who is generally thought of as a bridge quarterback until the Lions land their QB of the future.
Director Shannon Furman also singled out wide receiver Trinity Benson as an interesting fringe standout, per Sports Illustrated. Jeff Okudah, the third overall pick of the 2020 NFL Draft, is also looking to bounce back from a torn Achilles he suffered in Week 1 last season, the first of many brutal injuries to the Detroit secondary.
No. 2 overall pick Aidan Hutchinson will be another player to watch, alongside defensive coordinator Aaron Glenn, who was solid in his first season calling plays last year.
Campbell, however, is shaping to be the star of the show. He's brash, he's enthusiastic, and he's everything you want to see in a player's coach. He's already making waves in training camp, having admonished new Lions Athletic reporter Colton Pouncy for having his cell phone alarm go off during a new conference. He also was seen doing up-downs with the team in practice.
Our @colton_pouncy switched over to our @Lions beat earlier this month.
Looks like the introductions went smoothly 😅
Good morning ⏰
🎥 @Lions | @TheAthleticNFLpic.twitter.com/uTsOWzTnSm
— The Athletic (@TheAthletic) July 27, 2022
Coach Campbell joining the squad for up-downs to kick off #LionsCamp 😤 pic.twitter.com/orxKOoUTjU
— Detroit Lions (@Lions) July 27, 2022
Seemingly everyone who follows Campbell wants to see him do well as a coach. That following is about to grow substantially.
The Link LonkJuly 31, 2022 at 01:16AM
https://www.sportingnews.com/us/nfl/news/hard-knocks-2022-premiere-date-trailer-hbo-lions-series/hrxaklovxxblq0rmm5jaz7mn
When does 'Hard Knocks' start? 2022 premiere date, trailer for HBO's Lions series - Sporting News
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